Cyberport Academy Distinguished Industry Speaker Series "A Word From The Experts" (Session 2)

Topic: Scaling and growing your business by selling through channel partners 

Format: Video Recording (held on 24 May 2022, 3pm - 4pm)

Language: English 

Targets: Cyberport community start-ups 

Introduction: 
An amazing product that is technically superior with the right channels to the market will always be a hit. Sometimes we may see that a large company with a better distribution system launches something far inferior and still wins. Go-to-Market is about Connecting the Dots, Orchestration, and Alignment. A startup is a company designed to grow fast. A lot of knowledge and experience we should like to share on how channel partners contribute to design a Go-to-market and build your growth machine comes from venture capital investors and other people since their high-risk investments focus on companies that have high growth potential and HKBN was a local startup too back to Year 2000 before the term of Unicorn popularised. 

Take-away Highlight:
Understanding Go-to-Market strategy as a function of the primacy of sales or marketing is paramount to quickly establish whether a sales-intensive or marketing-intensive product that is being brought to the market and associate with a various fits e.g. Product Channel, Channel Model and Market Fits.