This workshop will empower participants to:

•  Use a variety of generative AI tools to create high-quality text, image, and multimedia content for marketing

•  Apply prompt engineering techniques to craft clear and effective instructions for generating brand-consistent and compliant content

•  Enhance marketing campaigns by using AI to generate personalized content for different customer segments

•  Learn to automate routine tasks such as creating content variations and summarizing customer feedback

•  Identify best practices for the ethical and responsible use of AI-generated creative assets

This workshop is heavily focused on practical application and skill-building. The learning environment will be interactive and collaborative, prioritizing "learning by doing." The methodology includes: 

•  Live Demonstrations: Instructors will provide step-by-step demonstrations of leading AI text, image, and music generation tools

•  Intensive Hands-On Labs: The majority of the time will be spent in hands-on labs where participants actively use AI tools to complete real-world marketing tasks

•  Peer Collaboration: Group exercises will encourage participants to work together, share results, and learn from one another

•  Interactive Polling: Engaging quizzes and polls will be used to reinforce key concepts and best practices

Upon completing this workshop, participants will be able to: 

•  Produce compliant and engaging copy for emails, social media, ads, and product descriptions using an LLM

•  Generate custom images and music suitable for financial marketing campaigns using AI creative tools

•  Craft and refine effective prompts to control the tone, style, and format of AI-generated content

•  Apply a checklist to review and edit AI-generated content for accuracy, brand voice, and compliance

•  Confidently integrate generative AI into their daily workflow to boost productivity and creativity

•  What is Generative AI, and how it transforms marketing 
•  AI tools for marketers: text, image, video, and music generation
•  Real-world applications: ad copy, landing pages, social media, personalized email campaigns
•  Group exercise

•  Writing clear, compelling AI prompts for marketing content 
•  Ensuring compliance, brand voice consistency, and personalization
•  AI-generated content formats: emails, ads, product descriptions, chatbot responses, and hands-on activities

 

•  Using AI to create and A/B test campaign variations 
•   Automating customer feedback analysis and sentiment tracking 
•  Integrating AI with CRM and analytics tools for data-driven marketing decisions and hands-on activities 

•  How generative AI can design images, videos, and music for financial branding 
•  Best practices for ethical and compliant AI-generated creative assets 
•  Case studies of AI-generated marketing visuals, and hands-on activities

Date: 17 September 2025

Time: 2:00pm-6:00pm (Call time: 01:45pm)

Venue: Oval Room, Smart-Space FinTech 1, Level 6, Core E, Cyberport 3

Format:  Lecture + Hands-on Exercises +Group Discussion

Target Audience: Marketers

Language: English / Cantonese

Speaker: Mr. Jacky Chan, CTO,  Votee AI

Remarks: Participant are required to bring their laptop for attending the workshops

Fee:
*Early bird price:
- HK$1,200 per head (with early bird code: ABSU250917PM)
Promotion Period: This offer is valid from now until 03 September 2025.


*Regular price:
- HK$1,500 per head.


*Cyberport Community Start-ups, including Cyberport current incubatees, current CCMF grantees, and Cyberport alumni. The individuals are required to pay 100% of the training fee in advance and reimburse 75% of the training fee from Cyberport through the following two funding schemes upon successful completion of the training (MUST NOT be absent or late for more than 15 minutes per module):

1. Incubation Programme for Smart Living Start-ups (CLP-SLS): please refer to the Guides and Notes for reimbursement requirements, process and details at https://bit.ly/4n2Gh1r; or

2. Market Development Support Scheme (MDSS): please visit MDSS official webpage for funding application, and details at https://www.cyberport.hk/en/entrepreneurship/
overseas_mainland_market_development_support_scheme_mdss/

2.1 To apply for reimbursement of 75% of the training fee under the Market Development Support Scheme (MDSS), applicants must submit their application at least seven (7) working days before the commencement date of the workshop

*All monies collected will be used for Cyberport’s public mission start-up events and activities

Learners will NOT be given any certificate and attendance record if they are late and absent for more than a total of 15 minutes