What to learn in this workshop?
Executive Summary:
Enterprise sales isn't a sprint. It's not about sending more emails or booking random demos. It’s about building a system that engages the right accounts, with the right message, at the right time—consistently.
This workshop explores how to apply Account-Based Marketing (ABM) principles to outbound sales in a way that scales. You'll learn how to structure your 365-day outreach strategy, build high-impact sales plays, and engage high-value decision-makers over longer cycles—without burning out your team or your inbox reputation.
Industry Relevance:
This workshop is especially relevant for B2B SaaS companies, growth-stage startups, and enterprise sales teams looking to modernize their outbound process. As buyers become harder to reach and more resistant to generic outreach, this session provides a structured, data-driven approach to targeting strategic accounts with persistence and precision.
Learning Objective:
• Understand the fundamentals of Account-Based Marketing (ABM) in outbound sales
• Learn how to structure a 365-day outreach calendar with themed sales plays
• Discover how to map messaging to buying stages and job roles
• Gain actionable frameworks to balance short-term pipeline and long-term account penetration
• Avoid common mistakes that kill enterprise sales momentum
Learning Outcome:
• Design and execute account-based outbound strategies tailored to enterprise buyers
• Build a 12-month sales playbook that balances persistence with personalization
• Identify and engage key decision-makers across long sales cycles
• Apply practical frameworks for outreach, follow-up, and deal acceleration
• Align sales and marketing efforts around strategic account targeting
Workshop Information:
Date: 15 October 2025
Time: 12:00 pm - 13:00pm
Mode: Webinar
Format: Lecture + Q&A
Language: English
Speaker: Mr. Yaro Yashnyk, Co-Founder & CEO,PlusVibe.ai
Fee:
*Early bird price:
- HK$250 per head (with early bird code: ABOT251015)
Promotion Period: This offer is valid from now until 16 September 2025.
*Regular price:
- HK$380 per head.
Learners will NOT be given any certificate and attendance record if they are late and absent for more than a total of 15 minutes
Entrepreneurship
15 Oct 2025, 12:00 - 13:00
HK$380 (Early Bird HK$250)
General Public
